Entrepreneur
YouTuber
Brand Influencer
Podcaster
Grace Beverly is a dynamic entrepreneur, author, and fitness influencer renowned for her innovative approach to wellness and productivity. With a degree from Oxford University in hand, Grace has seamlessly blended her academic prowess with her passion for fitness to create groundbreaking brands that empower individuals to lead healthier lives.
She is the founder of two highly successful fitness brands: TALA, which offers sustainable and stylish activewear, SHREDDY, an all-encompassing fitness app providing comprehensive workout plans and nutritional guidance. In July 2024, she also co-founded Retrograde, an AI talent management tool for content creators.
Beyond business success, Grace's impact extends through her thought leadership on social media where she advocates for realistic self-care routines and balanced living. Her bestselling book, Working Hard, Hardly Working, debunks hustle culture while offering practical strategies for achieving personal goals without burnout.
Driven by sustainability and authenticity, Grace continues to inspire millions around the globe with her dedication to making both fitness accessible and lifestyle changes attainable.
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- Grace Beverly’s "Working Hard, Hardly Working" podcast explores diverse definitions of success through conversations with experts across various fields, offering new perspectives and actionable advice on balancing hard work with life. Source
- Grace Beverly also founded “The Productivity Method,” which sells physical and digital planners based on the productivity model discussed in her book. Source
- At 23, Grace Beverley made it to Forbes' 30 Under 30 list in the retail and e-commerce category. Source
- "I remember thinking, 'okay, this is different, what I’m doing now is different, but I’m good at it, and I’m going to work hard to make it work.'"
- "I want people to see productivity and self-care as two sides of the same coin, rather than two separate things.”
- "Define your idea of success, and define what success means to you."
Business
Personal Improvement
Lifestyle
Entrepreneurship
Productivity
Sport & Fitness
Health & Wellness
Sustainability
Relationships
Self-help
Grace Beverly's audience is composed of individuals seeking inspiration in fitness, sustainability, entrepreneurship, personal growth, and balanced living. Here are some key groups that tend to follow her:
- Young Professionals & Students: Her insights into balancing productivity with self-care resonate deeply with young professionals and students striving for success without succumbing to burnout.
- Women Entrepreneurs: Aspiring female entrepreneurs look up to Grace Beverly as a role model for building successful businesses from the ground up while balancing personal well-being.
- Self-Improvement Seekers: Those interested in productivity hacks, self-care routines, and work-life balance gravitate towards her practical advice shared via social media platforms and her book “Working Hard, Hardly Working.”
- Sustainability Advocates: As the founder of TALA, a brand known for its ethical production practices and sustainable materials, Grace Beverly appeals to eco-conscious consumers who prioritize environmentally friendly products in their activewear choices.
- Lifestyle & Self-Care Followers: Grace Beverly’s advocacy for realistic self-care routines appeals to those looking for practical advice on managing productivity without succumbing to burnout.
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YouTube
Here are some elements that make this video by Grace Beverly good:
- Clear introduction: Grace Beverly begins by introducing the topic of habit theory and its relevance to daily life, setting the context for the rest of the episode.
- Personal anecdotes: She shares her own experiences and thoughts on habit theory, making the content more relatable and engaging for the audience.
- Explanation of key concepts: Grace Beverly breaks down the main ideas of habit theory, such as the 1% improvement principle and the habit loop, making them easy to understand.
- Examples and analogies: She provides practical examples and analogies to illustrate the concepts, helping the audience grasp the ideas more easily.
- Expert opinion: The inclusion of a voice note from Nir Eyal, an expert in behavioral design, adds credibility to the content and provides additional insights.
- Actionable advice: Grace Beverly offers practical tips on how to apply habit theory to goal-setting and everyday life, encouraging listeners to implement the concepts they've learned.
- Engaging delivery: Her conversational tone and enthusiasm for the topic keep the audience engaged throughout the episode.
- Encouragement for further learning: By providing a reading list in the notes, Grace Beverly encourages listeners to explore the topic further and deepen their understanding.
Here are a few ways to replicate the success of Grace Beverley's podcast episode explaining habit theory:
- Break down the key concepts with examples: Rather than just summarizing the theory at a high level, Grace Beverly explains each component of the habit loop (cue, craving, response, reward) in detail and provides concrete examples of how to apply it. This makes the content more engaging and useful for listeners.
- Add your own insights and personality: Grace Beverly injects her own voice throughout, sharing personal anecdotes and reflecting on how habit theory has impacted her own life and work. This makes the explainer feel fresh even if listeners are already familiar with the core concepts.
- Include expert perspectives: Sharing the clip from habit expert Nir Eyal strengthens the credibility and authority of Grace Beverly's explanation. Finding ways to include quotes or interviews with recognized leaders on your topic can enhance the perceived value of your content.
- Provide next steps and further resources: Grace Beverly ends the episode by encouraging listeners to revisit their goals and apply the habit loop framework to them. She also points to additional habit theory reading in the show notes. Guiding your audience on how to act on the information and find other trusted resources supports them in truly internalizing the material.
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