Growth Hacks: How to Increase Linkedin Followers in 2024

Can we talk about something for a sec? Your LinkedIn profile - it's kind of a big deal. It’s the space where you can showcase your career. You can create a digital profile of what you’re capable of. It could be the space where you find your dream job or dream partners for brand deals. It’s a professional hub of individuals just like you looking for connection in the digital world.

But here's the thing. Having a profile that's all polished and shiny is great, but your LinkedIn page is just the starting line. The real magic happens when you start growing your follower count and building up those relationships of amazing people you can network with. 

Why? Well, imagine having a megaphone that amplifies your voice to thousands of professionals in your field. That's what a solid LinkedIn follower count can do for you!

Now, brace yourself for this - LinkedIn has more than one billion members across 200 plus countries as of 2024. It's exciting to think of having access to that many people, but it can also feel a bit overwhelming. You might be thinking, "How on earth am I supposed to stand out in that crowd?"

Don't sweat it! We've been in the LinkedIn trenches, and we've picked up some pretty nifty tricks along the way. Below, we’re going to spill the beans on some killer growth hacks that'll help you boost your number of LinkedIn followers and give your professional network a serious power-up.

Ready to turn your LinkedIn game up to 11? Awesome! Let's jump in and start growing your follower count!

Optimize Your LinkedIn Profile for Maximum Visibility

First things first - let's make sure your LinkedIn profile is a beacon for potential followers. Here’s what you need to do to really make it shine!

Craft an Attention-Grabbing Headline

Your headline is one of the first things people see. Use relevant keywords for your industry to improve your searchability. But don't just list your job title. The better way is to highlight your unique value proposition. 

Tell the world what makes you stand out. Show them the problems you can solve. For example, don’t call yourself a "Marketing Manager." There’s hundreds of folks on LinkedIn with that job title. But, "Digital Marketing Wizard | Helping B2B Companies 10x Their ROI," now that has some kick to it!

Write a Compelling About Section

Let’s not be long and drawn out and boring as we tell our professional story. We need to keep the focus on what our achievements are and what we bring to the table. In other words, don’t make it a long-winded life story. Instead, focus on the things people are going to really care about that shows them why you’re an asset in your industry.

Use the first person in your writing to make it more personable and engaging. Include relevant achievements and skills, but don't just list them - weave them into your narrative. And don't forget to end with a call-to-action. What do you want people to do after reading your about section?

If you want more followers, tell them to follow you! If you want them to join your LinkedIn groups, say that! If you’re looking to connect with like minded people, make that clear too!

Showcase Your Experience and Skills

Detail your work history with measurable accomplishments. Don't just list your responsibilities - highlight your achievements. Did you increase sales by 50% for XYZ Industries? Maybe you lead the most successful product launch ABC Company has had to date. These are the nuggets that will catch the eye of potential followers and make them more likely to care about what you have to say.

Don't skimp on the skills section either. List relevant skills - bonus points if you can get endorsements for each of them. When people endorse you for the skills you say you have, it adds credibility to your profile. It also makes you more discoverable in LinkedIn searches.

Create and Share High-Quality Content

Alright, we’ve optimized your profile - what’s next? Now, it's time to give people a reason to follow you. The key to an increase in follower count? Sharing high-quality, engaging content in the LinkedIn feed.

Develop a Content Strategy

Before you start posting every random thing you find interesting, take some time to develop a content strategy. 

– Identify topics relevant to your target audience. Consider questions like what challenges they’re facing and the insights you can offer.

– Plan out different content types - text posts, articles, videos, etc. Variety is the secret sauce that keeps your feed interesting!

– What is trending in your industry? Do you have anything you can add to the conversation about these trending topics?

– Consider upcoming events as well. For example, if you know Valentine’s Day is around the corner and people will be looking for relationship content, you might want to curate some posts related to the holiday.

Leverage LinkedIn's Native Content Features

LinkedIn offers a variety of content formats - use them!

Write engaging LinkedIn articles to showcase your expertise in long-form content. You could be on the verge of becoming one of the influencers in your niche. All you need to do is prove you know your subject matter.

Create eye-catching image and video posts to break up the text in your feed. Think behind the scenes clips, and images that drive home your unique value proposition. 

And don't be afraid to experiment with newer features like LinkedIn Live for live streaming videos. These can help you connect with your audience in real-time and show a more personal side. As a bonus, once the live video has concluded, it will sit on your page for people to continue engaging with. 

Utilize Castmagic for Content Creation

Here's where things get really exciting. If you're struggling to consistently create content, Castmagic is your secret weapon. This AI-powered tool can help you generate LinkedIn post ideas from audio and video content. 

Got a podcast or video series? Castmagic can help you repurpose that content into LinkedIn-friendly formats. It can even create engaging summaries and pull out killer quotes for sharing. 

Oh, and all those live videos you are creating, why not run those through Castmagic to create quote cards and other marketing assets you can share on the platform? 

Talk about a time-saver! 

Related: Learn how to use social media to promote your business.

Engage Actively with Your Network

Growing your LinkedIn follower count isn't just about broadcasting - it's about engaging. Think of LinkedIn as a networking event, not a megaphone. 

You wouldn’t go to a networking event and just start speaking at people would you? No! You would ask them questions, get to know them, and engage in the conversation.

Comment Thoughtfully on Others' Posts

Don't just scroll past interesting posts - engage with them! Leave thoughtful comments that provide value. Share your insights or experiences related to the post. Ask thought-provoking questions to stimulate further discussion. This not only gets you noticed by the post author but also by other commenters. 

If you like something someone has posted, consider reposting it to your own account. Doing this not only introduces them to your followers, but it could lead to partnerships and other opportunities in the future. 

Participate in LinkedIn Groups

LinkedIn Groups are goldmines for growing your network. Join groups relevant to your industry or interests. But don't just lurk - contribute meaningfully to discussions. Share your expertise, ask questions, and connect with other like minded group members.  

Hanging out in LinkedIn Groups can significantly expand your reach beyond your immediate network. 

Don’t see one that resonates with you? Create your own! Who knows? You could be the person that brings everyone together in your industry. Talk about a great way to get more followers! 

Send Personalized Connection Requests

When you're looking to connect with someone, don't just hit the "Connect" button and call it a day. Not only can this feel a little spammy, but you’re also restricted to a small number of connection requests each day. 

The better way to actually get someone to connect with you is to send a personalized message explaining why you want to connect. Mention shared interests, mutual connections, or how you came across their profile. This personal touch can significantly increase your chances of making a meaningful connection.

Expand Your Reach Beyond Your Immediate Network

Now it's time to cast a wider net and grow your LinkedIn presence beyond your current connections. 

Mention and Tag Relevant Professionals

When appropriate, mention and tag industry thought leaders in your posts. This can get you noticed by them and their followers. Just make sure it's relevant and adds value - don't tag people just for the sake of it. 

Cross-Promote Your LinkedIn Profile

Don't keep your LinkedIn presence in a silo. Share your LinkedIn content on other social platforms to drive traffic back to your profile. Add your LinkedIn profile link to your email signature and website. The more places you promote your profile, the more potential followers you can attract. 

Use Relevant Hashtags

Hashtags are your friend on LinkedIn. Research popular industry hashtags and include them in your posts. This helps your content show up in searches and feeds of people interested in those topics. You can also create branded hashtags for your content to make it easily identifiable.

Related: Learn how to use TikTok for business.

FAQ: Growing Your LinkedIn Followers

Q: How often should I post on LinkedIn?

A: Consistency is key on LinkedIn. Aim to post at least 2-3 times per week, but no more than once per day. Quality always trumps quantity, so focus on valuable content rather than flooding your followers' feeds.

Q: Is it better to have more connections or followers?

A: Both have their benefits. Connections allow for direct messaging and closer networking, while followers can help expand your reach. Ideally, aim for a balance of both. Focus on quality connections in your industry and followers who genuinely engage with your content.

Q: What's the best time to post on LinkedIn?

A: Generally, Tuesday through Thursday from 9 AM to 2 PM tend to see higher engagement. However, use LinkedIn Analytics to determine when your specific audience is most active and tailor your posting schedule accordingly.

Q: Should I accept all connection requests?

A: Not necessarily. Be selective and focus on new connections that are relevant to your industry or professional goals. Quality connections can lead to meaningful interactions and opportunities.

Q: How can I increase engagement on my posts?

A: Encourage interaction by asking questions, running polls, or inviting opinions. Respond promptly to comments and engage with others' content regularly. Using relevant hashtags and tagging appropriate individuals or companies can also boost visibility.

Q: Is it worth upgrading to LinkedIn Premium?

A: LinkedIn Premium can be beneficial, especially for features like InMail and advanced search. However, it's not necessary for growing your followers. Evaluate if the additional features align with your professional goals before investing.

Q: How long should my LinkedIn posts be?

A: LinkedIn favors longer posts, with the ideal length being between 1,200 to 2,000 characters. However, vary your post lengths to keep your content diverse and engaging.

Q: Can I automate my LinkedIn posts?

A: While you can use tools like Buffer or Hootsuite to schedule posts, avoid fully automating your LinkedIn activity. Genuine engagement and personalized interactions are crucial for building a loyal following.

Q. Do I need to create a LinkedIn company page?

A. If you have a business, yes, but it's not necessary if your main goal is to build your LinkedIn network.

Remember, growing your LinkedIn following is about building genuine relationships and providing value to your LinkedIn network. Stay authentic, be consistent, and focus on quality interactions with your new connections and old ones to see your follower count grow organically.

It's Time to Skyrocket Your LinkedIn Page and Grow Your Followers

Alright, LinkedIn go-getter, we've armed you with some seriously powerful strategies to boost your LinkedIn follower count in 2024. But remember, this isn't just about racking up numbers – it's about building a vibrant, engaged community that can supercharge your career or business.

Think about it: each new follower on all the social media platforms is a potential collaborator, client, or mentor. They're real people with real opportunities waiting to connect. So, as you implement these growth hacks, keep that human touch front and center. Be authentic, be helpful, and be consistent.

Start small if you need to, and always keep your target audience in mind with everything you post. Maybe begin by optimizing your profile this week. Next week, dive into creating some standout content (don't forget to leverage Castmagic to make your life easier - try it free here!). Before you know it, you'll be a LinkedIn powerhouse, with a following that's not just big, but truly valuable.

And hey, don't get discouraged if growth seems slow at first. Most influencers know that building a strong professional network on LinkedIn is a marathon, not a sprint. Keep at it, keep learning, and keep connecting. Your future self will thank you for the incredible network you're building today.

So, what are you waiting for? It's time to put these tips into action and watch your LinkedIn influence soar. Who knows? The next connection you make could be the one that changes everything. Now get out there and show the LinkedIn world what you've got!