What Makes a Social Media Marketing Podcast Stand Out

The Evolution of Marketing Podcasts

The social media marketing podcast space continues to explode. What started as a niche podcast topic has transformed into an indispensable resource for social media marketers at all levels. 

Leading shows like Social Media Examiner's Social Media Marketing Podcast with Michael Stelzner and Online Marketing Made Easy with Amy Porterfield have grown into massive platforms, racking up millions of downloads weekly, and building devoted subscriber bases.

As the podcast medium has matured, production values have increased and audiences have come to expect higher quality content.

What Today's Social Media Marketers Want From a Podcast

When it comes to marketing podcasts, not all are created equal. To rise above the rest, these social media shows need to deliver serious value to their target listeners.

Careful analysis of top marketing podcasts reveals common themes: 

- Actionable strategies and tactics from pros, not just high-level theory

- A mix of emerging trends and evergreen principles for entrepreneurs and workers alike 

- Engaging interviews and real-world social media case studies

- Access to the brightest minds in the social media and online marketing industries

The most successful hosts understand that today's social media marketers are pressed for time and eager to extract maximum value from every minute they devote to podcast listening.

The bar for both content quality and listener experience has never been higher. But, that doesn't mean you shouldn't try to create an online marketing show of your own. There's still a lot of room for entrepreneurs just like you that want to share social media news and advice.

Content Strategy and Planning

The best social media marketing podcasts don't leave their episode planning to chance.

They take a strategic approach, crafting deliberate content mixes and editorial calendars designed to serve their marketing goals. Learn about planning your podcast episodes here. 

Smart podcast hosts stay plugged into emerging trends and newsworthy topics, but they also understand the evergreen content that will serve their audiences for years to come.

They solicit (and actually listen to!) feedback, using it to shape future episodes and series.

And, they find ways to create special moments, like live shows and themed seasons, that become can't-miss events for their subscribers.

Marketing and Promotion Strategies 

Even the greatest podcast content is useless if no one tunes in to listen. Successful shows take a proactive, multichannel approach to marketing, employing tactics designed to cut through the noise and attract new listeners. 

Social media is, of course, the most obvious platform for promoting a social media marketing show. But the most effective strategies go beyond just sharing links to new episodes.

They find ways to add value and build relationships on each social network, participating in relevant conversations and fostering community among their fans.

Savvy podcast hosts even use AI tools like Castmagic to get a transcript of their episode that they can use to create things like LinkedIn articles, blog posts for their websites, and email newsletters. Speaking of email...

Email often gets overlooked in podcast promotion, but it remains an invaluable  tool for nurturing subscriber relationships and driving listens to each new episode.

Creating supplementary content, like blog posts, videos, and lead magnets, is another way to draw attention to the podcast and provide more touch points for new listeners to discover it.

Audience Engagement Techniques

Ultimately, a show lives or dies by the strength of its relationship with its audience.

The top social media marketing podcasts prioritize building active, participatory communities of listeners who feel invested in the show's success. 

From running contests and giveaways to sourcing questions and comments for Q&A episodes, finding ways to involve your audience can generate powerful engagement.

Creating private Facebook and LinkedIn groups on social media, Slack channels, or Discord servers for your most excited fans cultivates a sense of community and belonging. 

You can even invite listeners to participate in content creation, whether by submitting audio snippets, writing reviews, or helping design merch.

The most devoted members of your audience can become an army of micro-influencers, expanding your show's reach and impact.

Content Repurposing Strategies

The beauty of podcasting is that a single episode can become the raw material for an entire fleet of additional content pieces.

With a tool like Castmagic, you can instantly transform each conversation into: 

- Time-stamped show notes that recap key points

- Optimized posts to promote the episode on social media platforms like LinkedIn, Facebook, X and Instagram

- Email newsletter blurbs and blog recaps to entice readers

- Quote cards featuring the podcast episode's most share-worthy moments

- Excerpts that become jumping-off points for full-length articles

Through strategically repurposing and remixing your podcast content, you can multiply your marketing mileage from every episode you produce.

This allows you to stay visible to your podcast audience everywhere they spend time online. 

Click here to learn about all the ways you can repurpose a podcast episode.

Measuring Success and Making a Lasting Impact

So what's the measuring stick for podcast success? It's about much more than just raw download numbers. The shows making the biggest splash track a range of engagement metrics, like:

- Audience growth over time

- Average consumption rates

- Social media shares and mentions  

- Reviews and ratings

They use this data to iterate and improve, always looking for opportunities to deliver more value and solidify their reputations as go-to resources. And increasingly, they pursue diverse monetization strategies, from traditional sponsorships and ads to premium content offerings and branded products. 

But more than any tactic or technique, the social media marketing podcasts that stand the test of time are the ones that lead with generosity and a genuine commitment to their craft. They stay endlessly curious, open to evolution as new trends and technologies emerge.

And they keep showing up, day after day, to do the work of informing, inspiring, and equipping their fellow marketers to achieve incredible things.

Launching a Successful Social Media Marketing Podcast: Expert FAQs

As we wrap things up, let's take a look at some frequently asked questions we see from entrepreneurs and would be podcast hosts about creating a social media themed podcast that people will listen to. 

Ready to Get Into the Podcast Game?

Now that you know the key ingredients for a truly outstanding social media marketing podcast, it's time to put them into practice. Whether you're looking to launch a new podcast, or trying to level up an existing one, remember: 

– Quality, actionable podcast content is essential: Give the facts about social media strategy that your audience can use

– Consistency is non-negotiable: If you say a new podcast episode will drop weekly, you need to stick to that 

– Community is everything: You need a social media strategy for your podcast too! 

Embrace those podcast principles with every episode, and you'll be well on your way to creating an irresistible audio experience that rises above the noise.

As you grow, don't be afraid to experiment, take risks, and forge your own path. After all, the marketing podcasts we'll be talking about tomorrow are the ones pushing the boundaries today. 

Who knows? You might have what it takes to create the hottest new weekly podcast!

Perhaps you'll even become a guest on the Social Media Examiner podcast yourself! Anything is possible when you create a plan for your podcast, and then work the plan with every episode you release.

The time is now fellow podcast hosts: Focus on delivering actionable social media strategy advice in every episode, just like the best social media marketing podcasts and podcast pros do.

Your podcast audience is out there, ready for your social media content to earn their listen. It's time to get recording! 

And, if you want some help with repurposing your podcast and online marketing of your podcast, click here for a free trial of Castmagic.