Lauren Riihimaki, widely known as LaurDIY, is a creative powerhouse in the digital content sphere. Since launching her YouTube channel in 2011, Lauren's passion for all things do-it-yourself has set her apart, earning over 8 million subscribers who eagerly anticipate her imaginative projects.

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Her content spans an array of topics including home décor transformations, fashion hacks, seasonal crafts, and even social media trends — all infused with Lauren’s signature upbeat personality and meticulous attention to detail.  As a pioneer in the online DIY community, Lauren continues to innovate and expand her influence by empowering others to unleash their inner creators.

1. Lauren Riihimaki co-hosts the podcast "Wild 'Til 9" with her fiancé, Jeremy Lewis. The show features a mix of personal stories, relationship insights, and lifestyle discussions, giving listeners a glimpse into their lives and perspectives. Source
2. Lauren Riihimaki was the host and executive producer of “Craftopia,” a Daytime Emmy-nominated HBO Max series that premiered on May 27, 2021. The show is a vibrant crafting competition for young creators, featuring diverse and imaginative challenges that test their skills and creativity. Source‍
3. Lauren Riihimaki earned her bachelor's degree in graphic communications management from Ryerson University in 2015. Source

1. “I think the goal is to just keep continuing to find balance in business and personal life and to also, you know, keep finding collaborations that I think are a perfect integration with my brand and to keep making content that I love.”
2. “It's been a fun journey, learning how to grow and evolve. Now, there are so many creators making content, and you really have to learn how to change with the times: learn the platforms and dive into your analytics to stay on top of your content and your game.”
3. “If you're not smiling you're doing it wrong!”

Lauren Riihimaki, known for her vibrant and creative content, attracts a diverse audience. Here’s a breakdown of the main types of audiences she appeals to:

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1. DIY Enthusiasts: These viewers are drawn to Lauren's extensive collection of do-it-yourself projects that range from crafts and home décor to fashion hacks. They appreciate her creativity and step-by-step tutorials which make complex projects accessible.
2. Craft Lovers: Individuals passionate about arts and crafts find inspiration in Lauren's innovative ideas and meticulous techniques. She often shares seasonal or themed craft projects that appeal to those looking for fresh ways to express their creativity.
3. Lifestyle Enthusiasts: Viewers interested in broader lifestyle themes appreciate Lauren’s occasional vlogs, personal stories, and insights into her daily life, providing a relatable connection beyond crafting.
4. Parents & Educators: Many parents and educators watch LaurDIY because they find her content educational and entertaining for children and students. Her projects often require simple materials, making them ideal for engaging kids in creative activities that foster fine motor skills and imaginative thinking.
5. Event Planners & Party Enthusiasts: Fans planning events such as birthday parties or baby showers look to LaurDIY for creative décor ideas and DIY party favors that add a personalized touch to gatherings.