Brand Influencer
YouTuber
Entrepreneur
Online Educator
Julie Solomon is a trusted voice for aspiring influencers and established creatives alike. She hosts The Influencer Podcast, a go-to resource for anyone looking to elevate their content game. Here, Julie Solomon explores the intricacies of content creation, social media strategy, and personal branding. Bringing over a decade of experience in PR and marketing to each episode, she empowers her listeners to build authentic online presences and grow and monetize their influence strategically.
Beyond her podcast, Julie Solomon extends her expertise through a series of online courses designed to help individuals carve out their unique personal brand. From pitching to brands for creator sponsorship deals to mastering social media platforms, Julie Solomon’s courses cover a wide spectrum of essential skills to succeed in the digital world. Her honest, no-nonsense approach demystifies the nebulous world of content creation, making it accessible for everyone from beginners to seasoned professionals.
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- Julie Solomon has been featured in various media outlets including Forbes, Entrepreneur, and Hope Magazine. Source
- Julie Solomon authored the book "Get What You Want: How to Go From Unseen to Unstoppable," which offers advice on overcoming self-doubt and building the confidence needed to achieve success. Source
- Julie Solomon earned her bachelor's degree in broadcast journalism from the University of Tennessee, Knoxville. Source
- “I think that first it has to come from you believing that you actually have something that is really important to share with the world. And that has to begin with you”
- “Women have to stop waiting for the confidence to do something. It’s actually the clarity that you get from doing something that creates the confidence, not the other way around.”
- “We learn from our no’s the no’s is where the magic is, that’s where we’re able to grow and expand and tweak and really kind of learn different perspectives that we may not be seeing.”
Writing
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Business
Books
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Julie Solomon's podcast and courses are appealing to:
- Aspiring Influencers: These are individuals at the beginning of their content creation journey, seeking guidance on building their personal brand and growing their online presence. Julie Solomon’s accessible advice and step-by-step strategies demystify the complexities of becoming an influencer, making her podcast and resources invaluable.
- Established Creators: Experienced influencers and creators looking to refine their craft turn to Julie Solomon for advanced tips on scaling their influence, monetizing effectively, and staying relevant in a fast-paced digital landscape. Her insider knowledge from years in PR offers depth that appeals to those already familiar with the basics.
- Entrepreneurs & Small Business Owners: Individuals aiming to use social media as a tool for business growth find Julie Solomon’s insights particularly useful. By leveraging her expertise in marketing and branding, they learn how to create compelling content that resonates with potential customers.
- Marketing Professionals: Those working within the realms of digital marketing or public relations tune into “The Influencer Podcast” for innovative ideas and current trends in influencer marketing.
- Female Empowerment Enthusiasts: As a prominent female entrepreneur herself, Julie attracts women looking for inspiration around leveraging their passions and turning them into successful careers.
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Here's why we appreciate Julie Solomon's content on monetizing content through brand collaborations:
- Strong opening: Julie Solomon immediately explores the three most popular types of brand collaborations, capturing the audience's attention and setting the stage for the rest of the content. This clear focus helps viewers understand what to expect and keeps them engaged.
- Real-world context: By mentioning the current date and acknowledging that the landscape may change, Julie Solomon adds a sense of relevance and timeliness to her content. This context helps viewers understand that the information is up-to-date and applicable to their current situation.
- Detailed explanations: For each type of brand collaboration (sponsored posts, affiliate partnerships, and user-generated content), Julie Solomon provides a clear definition and explains how they work. She also discusses follower thresholds and potential compensation, giving viewers a comprehensive understanding of each option.
- Actionable advice: Julie Solomon offers specific, actionable advice on how to transition from gifted to paid collaborations. Her suggestion to ask for an affiliate link and demonstrate the ability to sell a product is a practical step that viewers can implement immediately.
- Addressing common concerns: By acknowledging the fear some creators may have when asking for an affiliate link, Julie Solomon shows empathy and understanding for her audience. She then provides encouragement and reassurance, helping viewers overcome their doubts and take action.
- Proven framework: Julie Solomon introduces her "social media to success blueprint," a five-step process designed to help creators monetize their content and work with brands. By outlining these steps (brand values, elevator pitch, content strategy, pitches, and negotiation), she provides a clear roadmap for viewers to follow.
- Resource recommendations: Julie Solomon mentions her program, "Pitch It Perfect," as a resource for creators who want to learn more about monetizing their content. This recommendation adds value to the content and gives viewers a logical next step if they want to dive deeper into the topic.
Here are a few ways to replicate the success of Julie Solomon's video on monetizing content through brand collaborations:
- Focus on a common pain point for creators: Many content creators struggle with transitioning from gifted products to paid brand deals. By addressing this specific challenge, Julie Solomon taps into a topic that is highly relevant and valuable for her target audience.
- Break down the different collaboration types: Rather than speaking generally about brand deals, Julie Solomon outlines the 3 most popular collaboration structures: sponsored posts, affiliate partnerships, and user-generated content. Providing these clear categories helps viewers understand their options.
- Provide specific, actionable advice: For creators who want to go from gifted to paid, Julie Solomon recommends asking the brand for an affiliate link as a stepping stone. She explains how to position this to the brand and use the resulting data to prove your value. This type of concrete, step-by-step guidance makes the information easy to implement.
- Mention your personal experience and program: Julie Solomon references examples of her own students who have landed paid deals with under 1,000 followers. She also highlights how her “Pitch It Perfect” course dives deeper into this topic. Mentioning your credentials and offerings boosts your authority while promoting your business.
- Use an engaging, conversational tone: Throughout the video, Julie Solomon speaks directly to the viewer using "you" language. Her friendly, casual tone makes the information engaging and easy to understand, encouraging viewers to keep watching.
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