How to Promote a Video on TikTok: X Ideas

For business owners trying to reach 18-34 year olds, TikTok might be a marketing avenue you’re considering. This makes a lot of sense when you consider that 18-34 year olds account for more than 60% of the users on the platform. 

But to truly succeed on TikTok, you need to understand how to effectively promote your videos and engage with the unique culture of the app. 

A Quick Look at TikTok's Algorithm

Before we dive into specific promotion tactics, it's crucial to grasp how TikTok's algorithm works. The platform prioritizes content that is engaging, relevant, and timely. 

Factors like watching a video in its entirety, likes, comments, shares, etc…these all influence how widely your video is distributed to both followers and non-followers.  

A bit of good news though - having a large following doesn't guarantee success. Yep - even small content creators can have massive success on TikTok. 

The secret - if you can even call it that - is to focus on creating high-quality, entertaining content that resonates with your target audience. 

Wanna learn more? Keep reading as we share 16 ideas TikTokers like you can use to promote videos on TikTok!

Optimizing Your TikTok Content for Success

So what is it that you can do to your videos to skyrocket your TikTok video performance and grow your business? Start with a good hook for your audience, and make your video as high-quality as possible. 

Creating Engaging Hooks

On TikTok, you have mere seconds to capture TikTok users' attention before they scroll past your video. That's why crafting an irresistible hook is essential.

Use the first three seconds to introduce an intriguing question, showcase an unexpected visual, or tease an exciting reveal.  

For example, start with a bold statement like "You won't believe what happened when I tried this hack!" or show a stunning before-and-after transformation. The goal is to make your audience pause and want to see more.

Crafting High-Quality Video Content 

While TikTok is known for its casual, authentic vibe, that doesn't mean you should neglect video quality. Aim for well-lit, stable footage with clear audio. Keep videos concise and fast-paced, as attention spans are short.  

Ideal video length varies by niche, but generally, 15-60 seconds is a sweet spot.  

We also recommend incorporating popular music (or at least royalty free music that mimics popular songs), eye-catching visuals, and on-screen text to enhance your message. Remember, the more professional and engaging your video looks, the more likely users are to watch and share it.

Related: Read our post "What Is the Best AI TikTok Video Generator?"

Strategic Hashtag Usage

Don’t get all crazy with the hashtags to get famous on TikTok! Here’s how to do it right: 

Researching Trending Hashtags

Hashtags are a powerful tool for expanding your video's reach on TikTok. To find relevant, high-traffic hashtags, explore the Discover page, keep an eye on trending topics, and see what hashtags your competitors and industry leaders are using. 

Aim to use a mix of broad, niche-specific, and trending hashtags. A good rule of thumb is to include no more than three to five highly relevant hashtags per video.  

Avoid overusing hashtags or using irrelevant ones, as this can come across as spammy.

Creating Custom Hashtag Strategies

In addition to leveraging existing hashtags, you might want to consider creating your own branded hashtag. This can be as simple as your company name or a catchy phrase related to your products or services.  

Encourage users to use your branded hashtag for a chance to be featured on your page. You can also partner with influencers to promote a campaign-specific hashtag and track its performance using TikTok's analytics tools.

Take Advantage of TikTok’s Features 

The TikTok app is filled with features that can increase your chances of going viral. Let’s look at a couple of strategies that make it easy to promote your video with minimal effort.

Using Trending Sounds and Effects for a Visibility Boost

One of the unique aspects of TikTok is the ability to use popular sounds and effects in your videos. Hop on trending audio clips, dances, or filters to boost your visibility. Put your own creative spin on these trends to stand out and showcase your brand's personality. Keep tabs on the "Trending" section of the app to stay up-to-date on the latest crazes.

Utilizing Interactive Elements

TikTok offers several interactive features that can help increase engagement on your videos. Duets allow users to create content alongside your original video, while Stitches all them to trim and integrate scenes from your video into their own. 

Encourage viewers to interact with your content by posing questions, starting a poll, or including a clear call-to-action. This could be as simple as asking them to like and share your video if they found it helpful or entertaining.

Cross-Platform Promotion

Yep, don’t keep all your golden content solely on the TikTok app! Smart TikTok creators know you have to diversify where you promote your content.

Integrating with Other Social Networks

To maximize your video's exposure, promote it across your other social media channels. However, avoid simply reposting the same content.

Instead, tailor your promotion to each platform.

For example, on Instagram, you could share a short teaser clip and direct followers to the full video on TikTok. On Twitter, craft a compelling tweet that showcases your video's key message or a surprising stat. Timing is also important – space out your cross-promotion efforts to avoid overwhelming followers. 

Building a Content Distribution Network

Consistency is key when it comes to content distribution. Create a promotional schedule that outlines when and where you'll share your TikTok videos.

This could involve posting teasers on Instagram Stories, promoting the full video on your Facebook page, and sending a newsletter to your email list. Look for ways to create synergy between platforms.

For instance, you could run a contest on TikTok and promote it on X to drive entries. Use tracking links and platform-specific analytics to measure the success of your cross-promotion efforts.

You might even want to join some subreddit threads that are in your niche. When someone asks a question you've done a video on, you could answer and promote your video at the same time. Just make sure you check the subreddit rules before you post as some admins don't allow links and self-promotion.

Community Engagement Strategies

When you build a community around your business, that’s when your views can really pop off!

Building Authentic Connections

TikTok is all about genuine, authentic connections. To foster a loyal community of viewers, make an effort to respond to comments, answer questions, and engage in conversations. Like and comment on other creators' videos, and participate in popular challenges or trends. Show your human side by sharing behind-the-scenes content or personal stories. The more approachable and relatable you are, the more likely users are to form a lasting connection with your brand. 

Collaboration Opportunities

Networking and collaborating with other TikTok creators can expose your brand to new audiences and add credibility to your content. Look for collaboration partners who share your target audience and values. This could be influencers in your niche, complementary brands, or even happy customers. Some ideas for collaborative content include duets, "take over" style videos, or joint livestreams. Set clear goals and track metrics like views, engagement rate, and follower growth to gauge the success of your collaboration efforts.

Content Planning and Management

Don’t post randomly. Consistency is critical for success. But, you also need a plan for how you’re going to go about posting your TikTok videos.

Create a Content Series

One effective way to keep viewers coming back for more is by creating a content series. This could be a weekly tutorial, a recurring challenge, or a themed video set. Plan out your series in advance, focusing on a cohesive theme and consistent posting schedule. Use cliffhangers, teasers, and calls-to-action to build anticipation for the next installment. 

Using AI Tools for Content Enhancement

Creating scroll-stopping content can be time-consuming, but AI tools like Castmagic can streamline your process. Castmagic can help:

- Generate video descriptions and promotional copy

- Create engaging social media captions

- Repurpose video content into multiple formats

- Use transcripts for closed captions, and more

With the help of AI, you can save time and energy while still producing high-quality, optimized content.

Analyzing and Improving Performance

Once the video is up, the work isn’t over! Now you need to keep an eye on how it’s doing so you can determine your best path forward.

Understanding TikTok Analytics 

To continually refine your TikTok promotion strategy, you need to dive into your analytics. Key metrics to track include video views, watch time, engagement rate, follower growth, and audience demographics. Use this data to identify your top-performing videos and understand what elements resonate with your audience. Look for patterns in content themes, posting times, and hashtags to inform your future video creation and promotion.

Testing and Iteration

Don't be afraid to experiment with different video formats, topics, and promotion tactics. Run A/B tests by posting two similar videos with slight variations (e.g., different hooks or hashtags) and see which one performs better. Continuously iterate based on your findings. Remember, what works for one brand may not work for another, so it's important to find your unique formula for TikTok success.

Advanced Promotion Strategies

It’s the little things you do to your TikTok profile that can have the biggest impact. But, these ideas are often overlooked:

Timing and Scheduling

Timing your TikTok posts can significantly impact your video's performance. While there's no one-size-fits-all answer, a good starting point is to post during peak activity hours for your target audience. This could be early morning, lunchtime, or late evening, depending on your niche. Use a content calendar to plan and schedule your posts in advance, ensuring a consistent posting cadence.

We highly recommend transitioning your TikTok account to a business account to see when your audience is engaging with your content the most. Once you’ve nailed that down, post your videos at the optimal time to get a jump on the popularity of your views which could propel you higher in the ole’ TikTok algorithm!

Profile Optimization

Your TikTok profile is often the first impression potential followers have of your brand, so make it count. Optimize your bio with a clear, concise description of what you offer and include a call-to-action (e.g., "Follow for daily tips!" or "Check out our website for more!"). 

Use a high-quality, recognizable profile picture and cover image. Create highlight albums to showcase your best content and make it easy for users to navigate your feed.

You may have noticed we didn't touch on TikTok advertising to promote your videos. This is because we feel that with these strategies, your videos might not need TikTok ads to be seen. If you do want to learn about TikTok ads however, click here.

Unlocking TikTok Success: Final Thoughts

Promoting your videos on TikTok requires a mix of creativity, strategy, and consistency. If you take the time to apply the tactics outlined in this article, you'll be well on your way to growing your reach and engagement on the platform.  

Keep in mind though, success on TikTok is not about perfection – it's about authenticity, value, and connection. Don't be afraid to let your brand's unique personality shine through, take risks, and have fun with your content.  

As you continue to experiment and refine your approach, you'll develop a loyal community of fans who can't wait to see what you post next. So start implementing these promotion strategies and (hopefully) watch your TikTok presence soar! 

And, grab a free trial of Castmagic to see how you can repurpose all that golden TikTok content into additional marketing assets.