Mark Rober

Former NASA Engineer Turned YouTuber

YouTuber

Online Educator

Entrepreneur

About Mark Rober

Mark Rober is a prominent figure in the realm of social media content creation, primarily recognized for his engaging and educational videos on his self-titled YouTube channel. 

Since launching his channel in 2011, Rober has amassed millions of subscribers by focusing on science-related topics that blend entertainment with informative demonstrations. His content often features engineering projects and experiments designed to explain complex scientific principles in an accessible manner.

Rober's content often involves large-scale experiments and builds, such as the widely viewed World’s Largest Jello Pool and World's Largest Elephant Toothpaste Experiment. He gained significant attention for his video series on combating porch piracy using glitter bomb traps equipped with cameras, which cleverly highlighted consumer security issues while entertaining audiences.

In addition to individual projects, Mark has collaborated with other popular creators and celebrities to amplify educational outreach. One notable example includes teaming up with his collaboration with fellow YouTuber MrBeast for the Team Trees initiative, which aimed to plant 20 million trees worldwide and successfully reached its goal through widespread support.

Beyond YouTube, Rober actively engages with audiences across various platforms including Instagram and Twitter, where he shares insights into his ongoing projects and connects with followers interested in science and education. Through consistent content delivery, Mark Rober has established himself as a significant influencer in STEM outreach.

Fun Facts About Mark Rober

  1. Before becoming a YouTube sensation, Mark Rober worked as a mechanical engineer at NASA’s Jet Propulsion Laboratory for nine years, contributing to the Curiosity rover mission to Mars. After leaving NASA, Mark spent a few years working at Apple, where he helped develop patents for virtual reality in car design. Source
  2. Mark Rober’s first viral video, “iPad2 Halloween Costume,” featured a DIY costume where he placed iPads on his body to create a visual illusion of a hole through his torso. Source
  3. Mark Rober built an elaborate obstacle course for squirrels to test their intelligence and agility, which became one of his most popular videos and showed his playful side as a creator. Source

Quotes by Mark Rober

  1. “By shifting your focus to the princess and treating your life's challenges like video games, you can trick your brain and actually learn more and see more success.”
  2. “But by reframing the learning process and focusing on the cool end goal, the fear of failure is often taken off the table, and learning just comes more naturally.”
  3. “I feel like a lot of the successes in my life have come down to the Super Mario Effect, and while framing challenges like this has worked for me, of course, results may vary.”

Mark Rober's Influence Scorecard

Platform Followers Engagement Rate Average Interaction
Likes Comments/Retweets
Instagram 2,200,000 5.30% 115,000 902
TikTok 3,500,000 3.14% 110,000 286
YouTube 57,000,000 2.09% 1,200,000 2,900
Twitter 516,500 0.71% 3,594 773
Last Updated: 10/8/2024

Mark Rober's Topics & Themes

Technology

Self-help

Science

Millenial

Gen-Z

Education

About Mark Rober's Audience

Mark Rober makes science accessible and entertaining to a broad spectrum of viewers. Here are the types of audiences typically drawn to his work:

  1. Science Enthusiasts: Individuals interested in science and technology find Mark Rober’s videos engaging as they often simplify complex concepts through practical demonstrations.
  2. Students and Educators: His educational approach makes him popular among students seeking supplemental learning resources and teachers looking for creative ways to introduce scientific topics in classrooms.
  3. DIY Hobbyists and Makers: Those passionate about DIY projects appreciate his detailed walkthroughs on various builds, providing inspiration and guidance for personal experimentation.
  4. Tech Enthusiasts: Given his background as a former NASA engineer, tech enthusiasts appreciate the engineering challenges and innovative solutions he presents. These viewers often enjoy seeing real-world applications of technology and engineering principles.
  5. General Entertainment Seekers: Viewers who enjoy entertaining experiments or viral-worthy videos are attracted by the creativity and spectacle present in many of his large-scale projects like glitter bombs or giant Jello pools.

Contact Mark Rober via Email

mark@crunchlabs.com

Mark Rober's Social Media Links

Platforms That Mark Rober Is Active On

Instagram

Linkedin

Featured Content from Mark Rober

Mark Rober: The Anatomy of Good Content

Here's why we appreciate the structure and content of Mark Rober's video on the world's tallest egg drop:

  1. Engaging storytelling: Mark Rober begins the video by setting the stage for his ambitious goal of conducting the world's highest egg drop from space. He shares his thought process and the challenges he anticipates, drawing viewers into the story from the very beginning.
  2. Chronological progression: The video follows Mark Rober's journey chronologically, from the initial planning stages to the final successful egg drop. This linear narrative keeps viewers engaged and allows them to follow along with the progress and setbacks encountered along the way.
  3. Explanations of scientific concepts: Throughout the video, Mark Rober takes the time to explain various scientific concepts, such as terminal velocity, aerobraking, and the importance of redundancy in engineering. These explanations are presented in a clear and accessible manner, making the content both entertaining and educational.
  4. Inclusion of experts: Mark Rober collaborates with experts in their respective fields, such as Joe from BPS Space and Adam Steltzner from NASA. These collaborations add depth and credibility to the content.
  5. Lessons learned from failures: The video does not shy away from showcasing the failures and setbacks encountered during the project. Mark Rober openly discusses the lessons learned from each failure and how they informed the team's decisions moving forward. This emphasis on learning from failures is a valuable lesson for viewers, particularly those interested in engineering and problem-solving.
  6. High-quality visuals: The video features stunning visuals of the balloon launches, the egg drop contraptions, and the desert landscape. These visuals help to keep viewers engaged and provide a clear understanding of the scale and complexity of the project.
  7. Personal touch and humor: Mark Rober's personality and humor shine through in the video, making the content more relatable and enjoyable to watch. He shares personal anecdotes, such as the lucky piece of the Mars rover parachute, which adds a human element to the scientific endeavor.
  8. Inspiring message: The video concludes with an inspiring message about the importance of learning from failures and persevering in the face of challenges. Mark Rober emphasizes that with tenacity and problem-solving skills, humans can accomplish incredible feats, both in scientific endeavors and in everyday life.

How to Create Content Like Mark Rober

Here are a few ways to achieve viral success on YouTube based on analyzing Mark Rober's "Egg Drop From Space" video:

  1. Show the entire process, including failures: Rather than just showing the final successful attempt, Mark Rober documents the full 3-year journey, sharing all the failed launches and lessons learned along the way. Bringing viewers along for the ride creates an engaging storytelling arc.
  2. Collaborate with other talented creators: Mark Rober teams up with Joe from BPS.space who has experience launching rockets. Partnering with other skilled YouTubers whose expertise complements yours enables you to take on bigger, more impressive projects that you couldn't execute alone.
  3. Seek expert advice to up your game: After initial failed attempts, Mark Rober consults with an actual rocket scientist from NASA/JPL for guidance. Tapping industry experts for advice shows that you're serious about achieving the ambitious goal and teaches viewers in the process.
  4. Add secondary hooks and personal flair: Beyond the egg drop engineering, Mark Rober works in memorable segments like discussing his NASA past, nerding out over rockets, and making a sponsorship plug entertaining. These elements make the video more personal and engaging beyond the core topic.
  5. Build suspense through real-time narration: As Mark Rober narrates the launch and retrieval attempts in real-time, he brings the audience along for every nerve-wracking moment and plot twist. Capturing your real, unfiltered reactions helps viewers feel personally invested in the video's high stakes.
  6. Deliver a satisfying climax and resolution: Ultimately, the video delivers on the promise of showing an egg survive a drop from space in dramatic fashion. Ensuring your video has a rewarding, emotionally charged payoff is key to leaving viewers feeling wowed and eager to share the experience.
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