
YouTuber
Online Educator
Author
Codie Sanchez is an accomplished entrepreneur, investor, and business strategist dedicated to empowering individuals to achieve financial freedom.
As the founder of Contrarian Thinking and co-founder of Unconventional Acquisitions, Codie has transformed the way people perceive wealth-building by advocating for contrarian investments and alternative income streams. Her work often focuses on acquiring "boring" businesses that generate steady cash flow but are overlooked by mainstream investors.
With a passion for democratizing access to financial knowledge, Codie reaches thousands through her newsletters. In it, she shares actionable insights on investing in undervalued assets like small businesses and real estate.
Codie's influence extends beyond boardrooms into social media where she shares valuable content on entrepreneurship, personal finance, and independent thinking with her large audience base. Her thought-provoking ideas inspire thousands worldwide to rethink their financial choices critically.
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- Codie Sanchez’s career boasts a diverse background in finance, having held leadership roles at prominent firms such as State Street and First Trust. Source
- Codie offers online courses on alternative investments, where she teaches others how to find and capitalize on unique opportunities in the market. Source
- Codie Sanchez hosts a podcast, “BigDeal,” that challenges conventional thinking and aims to empower listeners to change their lives and make a significant impact on the world. Through candid conversations with some of the smartest minds, Codie delivers unfiltered lessons and actionable tactics that break away from the current norms, addressing the unhappiness, unhealthiness, and financial struggles many people face. Source
- “Don’t be afraid to be different. The world needs more contrarians.”
- “Don’t be afraid to stand up for what you believe in, even if it means being the only one.”
- “Don’t be afraid to be yourself. The world needs more people who are confident and unafraid to stand up for what they believe in.”
Business
Investment
Books
Productivity
Personal Finance
Personal Improvement
Writing
Entrepreneurship
Codie Sanchez's ability to blend traditional financial wisdom with contrarian thinking makes her appealing to these varied audiences seeking innovative pathways toward wealth creation and economic resilience:
- Aspiring Entrepreneurs: Individuals looking to start their own businesses or side hustles find Codie's unconventional approach and practical advice incredibly inspiring. Her emphasis on cash-flowing small businesses offers actionable insights that empower aspiring business owners to take concrete steps toward their entrepreneurial goals.
- Seasoned Investors: Those already familiar with traditional investment avenues such as stocks and real estate turn to Codie for fresh perspectives on diversifying their portfolios through alternative investments. Her background in private equity and venture capital provides credibility among established investors interested in exploring less conventional growth opportunities.
- Young Professionals: Millennials and Gen Z professionals are drawn to Codie’s energetic delivery and relatable content. They appreciate her mentorship in achieving financial freedom early in life, escaping the paycheck-to-paycheck cycle, and making smart investment choices even with limited initial capital.
- Women in Finance: As a successful woman in a traditionally male-dominated industry, Codie Sanchez serves as a role model for other women aspiring to excel in finance and investing. Her success story encourages more female participation and leadership within the financial sector.
- Side Hustlers: Individuals juggling full-time jobs while exploring additional income streams are inspired by Codie’s practical strategies for managing multiple sources of revenue. Her advice helps them strike a balance between maintaining job stability and growing supplemental incomes.
Threads
TikTok
Web
YouTube
The structure and elements that make this video by Codie Sanchez effective include:
- Engaging introduction: Codie begins by addressing a common pain point — the high failure rate of most businesses. This hooks the audience by promising a solution backed by data.
- Clear structure: The video is organized around discussing 6 businesses with low failure rates. Each business is presented in a numbered list format, making it easy for viewers to follow along.
- Relevant data and sources: Codie cites failure and success rate statistics from reputable sources like the US Bureau of Labor Statistics, lending credibility to her content.
- Simple explanations: For each business, she breaks down in layman's terms why it has a low failure rate, such as simple business models, steady demand, and passive income potential. This makes the content accessible.
- Personal anecdotes: Codie injects her own experiences and network into the examples, like mentioning her first laundromat purchase. This builds trust and relatability.
- Actionable insights: She provides specific tips and linked resources for viewers to learn more about starting these businesses, making the content practical and valuable.
- Sponsor integration: The sponsorship mention is woven in smoothly as a relevant story and resource for buying online businesses, so it feels helpful rather than disruptive.
Here are a few ways to achieve viral success similar to Codie Sanchez's video on businesses with low failure rates:
- Provide data-backed, specific examples: Codie doesn't just list random business ideas — she cites statistics on the actual success rates of each one from reputable sources. Backing up your points with hard data and naming specific business models makes the information more credible and useful to viewers.
- Share personal stories and case studies: For several of the businesses, like laundromats and vending machines, Codie references her own experience investing in them. Weaving in personal anecdotes and real-world case studies helps illustrate the concepts and forms a stronger connection with the audience.
- Mention potential hurdles and profitability: Codie is honest that none of the businesses are completely hands-off and explains factors to consider before diving in. She also gives realistic figures on startup costs and profit potential for some. This transparent, balanced perspective makes viewers feel they're getting the full picture, not just hype.
