Bailey Sarian is a prominent American digital content creator, renowned for her unique blend of history, true crime, and beauty-related videos. Born on November 26, 1988, in California, she began her career as a professional makeup artist before transitioning into the online space. 

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Bailey Sarian gained widespread recognition through her YouTube series Murder, Mystery & Makeup, which combines detailed presentations of true crime cases with cosmetics tutorials. Her content has resonated with millions, leading to substantial growth across multiple social media platforms including Instagram and TikTok. 

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In addition to her visual storytelling talent, Sarian has expanded her influence within the podcasting realm with Dark History, where she explores lesser-known dark historical events with meticulous research.

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Known for bringing a fresh perspective to both the beauty industry and the true crime genre, Bailey has built a diverse audience captivated by both subjects.

1. Bailey Sarian’s signature content format—doing makeup while sharing true crime stories—was inspired by her experiences shadowing her mom, who worked as a 911 dispatcher. Source
2. Bailey Sarian’s “Dark History” podcast won Podcast of the Year at the 11th Streamy Awards. Source‍
3. In 2023, Bailey Sarian teamed up with Melt Cosmetics for a makeup collection called Fatally Yours. Source

1. “I always feel like if it's a woman that kills, it's more of a crime of passion. They do it because it's personal. Someone has truly upset and hurt them. Though I'm not trying to justify it [and] I’m not a doctor. This is pure observation. Whereas men [while targeting women] will just kill randomly, which is scarier.”
2. "When I'm afraid of something, I try to figure it out, it helps the anxiety. At least that's why I get obsessed with it."
3. “First I find a story to cover. Sometimes it’s from the comment section, everybody is always recommending them to me. Sometimes I start Googling and I try to find a story that I’ve never heard before. That can take a whole day. Then, I usually spend about two to three days researching. I do as much research as I can, whether that’s watching documentaries, interviews, or reading biographies. I love the library, you can find so many books on different serial killers. I take in as much information as I can, then I do a script. I type out the story from start to finish – the background, what lead up to the person becoming a murderer, the event, and then the aftermath. Then, I reference that script whenever I’m filming. That takes five to six days from start to finish, from doing the research and writing the script, to filming and then editing.”

Bailey Sarian attracts a diverse and multifaceted audience due to her unique content that blends true crime storytelling with makeup tutorials. Here are the primary types of audiences she appeals to:

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1. True Crime Enthusiasts: Bailey Sarian's detailed recounting of various criminal cases, historical events, and mysteries draws in those who have a keen interest in true crime narratives and investigative journalism.
2. Beauty and Makeup Fans: As a professional makeup artist, she demonstrates high-level makeup techniques while discussing the topics at hand, attracting viewers who are interested in beauty tips, product reviews, and cosmetic artistry.
3. History Buffs: Particularly through her podcast "Dark History," Bailey Sarian engages listeners who have an interest in learning about lesser-known historical events laced with intrigue and mystery.
4. General Entertainment Seekers: People looking for unique content enjoy Bailey Sarian's distinctive combination of genres that provide both education and entertainment.
5. Cross-Genre Audiences: Those who appreciate innovative content formats find value in how seamlessly Bailey Sarian blends diverse interests into cohesive videos or podcasts.